{"componentChunkName":"component---src-templates-project-tsx","path":"/work/macys-beauty-on-display","result":{"data":{"project":{"content":{"main":{"_type":"projectMain","detailsCopy":[{"_key":"HI3qXkTU","_type":"block","children":[{"_key":"wvqmThRu","_type":"span","marks":[],"text":"A beauty pop‐​up on the floor of the iconic Macy’s Herald Square"}],"markDefs":[],"style":"headline"},{"_key":"ELkx47m8","_type":"block","children":[{"_key":"esjvJg8F","_type":"span","marks":[],"text":"We designed, installed <span class=\"amp\">&amp;</span> launched this beau­ty sto­ry from the ground up. From the rugs to the light fix­tures to the wall of #madeby12 acces­sories, we turned our vision of an inter­ac­tive retail expe­ri­ence into real­i­ty. Beau­ty afi­ciona­dos can dis­cov­er van­i­ties to test prod­ucts from some of the world’s most rec­og­nized make­up brands, a shop­pable acces­so­ry dis­play, a bath­tub (for self­ies, of course), and a larger‐​than‐​life scrunchie wall."}],"markDefs":[]}],"gallery":[{"_key":"UATX5GOl","_type":"projectGalleryRow","items":[{"_key":"r55bz2dQ","_type":"projectGalleryRowItem","image":{"_type":"figure","alt":"Custom shelving styled with product and accessories","asset":{"_ref":"image-814f2f6a4c8b970c49924e27ba937fa16f2a8252-1200x1402-jpg","_type":"reference"}}},{"_key":"3b9ff9398c9c","_type":"projectGalleryRowItem","image":{"_type":"figure","asset":{"_ref":"image-5f3ea2746d7d85023e66dc83f714bd5356b8808f-2384x1900-jpg","_type":"reference"}}}]},{"_key":"H08splAc","_type":"projectGalleryRow","items":[{"_key":"LbKFap2J","_type":"projectGalleryRowItem","image":{"_type":"figure","alt":"Custom decor styled with product and accessories","asset":{"_ref":"image-d647995fd9034927d2df2f82c213cef21b995d74-1500x1000-jpg","_type":"reference"}}},{"_key":"71365cde1fd9","_type":"projectGalleryRowItem","image":{"_type":"figure","asset":{"_ref":"image-62614e8484bd911fb42049a8b20c70ad8d48169e-1671x2474-jpg","_type":"reference"}}}]},{"_key":"tRCyTikB","_type":"projectGalleryRow","items":[{"_key":"wC3tujDg","_type":"projectGalleryRowItem","image":{"_type":"figure","alt":"Custom shelving styled with product and accessories","asset":{"_ref":"image-f475c3dc7cc68d967fe79c92dc64c751d7f73597-1500x1097-jpg","_type":"reference"}}},{"_key":"36716dbcb763","_type":"projectGalleryRowItem","image":{"_type":"figure","asset":{"_ref":"image-f1664b3164d9b904c9969cf9a166aaebdd384b2d-1955x2286-jpg","_type":"reference"}}}]},{"_key":"3z8P7Ekj","_type":"projectGalleryRow","items":[{"_key":"z2LaakY4","_type":"projectGalleryRowItem","image":{"_type":"figure","alt":"Custom shelving styled with product and accessories","asset":{"_ref":"image-2a6218392461e2625ad9b40c6997f14709930db1-1500x1602-jpg","_type":"reference"}}},{"_key":"877aMYWn","_type":"projectGalleryRowItem","copy":"","image":{"_type":"figure","alt":"Custom shelving styled with product and accessories","asset":{"_ref":"image-e5ee2ea9ed300e87b8775139e48f2a75d7ad7249-1200x1620-jpg","_type":"reference"}},"title":""},{"_key":"EOUpXBbb","_type":"projectGalleryRowItem","image":{"_type":"figure","alt":"Custom shelving styled with product and accessories","asset":{"_ref":"image-3950d0cf4895b0778d74f1a336445a302e57f8a8-1200x1801-jpg","_type":"reference"}}}]}],"indexThumbnail":{"_type":"image","asset":{"_id":"image-0b26dff4914836f785cb96912bdd3c0bdafbbfa5-1000x1501-jpg","_type":"sanity.imageAsset","_rev":"1NSs9ylFOEDq2BuVxHNFWu","_createdAt":"2021-04-14T01:59:58Z","_updatedAt":"2021-04-14T01:59:58Z","assetId":"0b26dff4914836f785cb96912bdd3c0bdafbbfa5","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":0.6662225183211192,"height":1501,"width":1000},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#68382e","foreground":"#fff","population":3.44,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#73380f","foreground":"#fff","population":0.75,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#d28079","foreground":"#000","population":4.33,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#c390b9","foreground":"#000","population":0.9,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#d28079","foreground":"#000","population":4.33,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#a96179","foreground":"#fff","population":2.6,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#af872c","foreground":"#fff","population":0.2,"title":"#fff"}}},"mimeType":"image/jpeg","originalFilename":"macys_herald_square.jpg","path":"images/v9aqnq9u/production/0b26dff4914836f785cb96912bdd3c0bdafbbfa5-1000x1501.jpg","sha1hash":"0b26dff4914836f785cb96912bdd3c0bdafbbfa5","size":348728,"uploadId":"TEeMqc0TPvQT6a19JLtJnSSs8InSBoF6","url":"https://cdn.sanity.io/images/v9aqnq9u/production/0b26dff4914836f785cb96912bdd3c0bdafbbfa5-1000x1501.jpg","id":"image-0b26dff4914836f785cb96912bdd3c0bdafbbfa5-1000x1501-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"2feb5c51dcf75780fe12bafc53543e15","owner":"gatsby-source-sanity","counter":729},"parent":null}},"slug":{"current":"macys-beauty-on-display"},"tags":{"_type":"projectTags","tags":[{"_id":"cb6244f8-a2df-415e-ba5f-6023ad7ea729","_type":"projectTag","_rev":"oBhmhuXT2DnVo2ZNcHBwQN","_createdAt":"2021-04-14T18:52:36Z","_updatedAt":"2021-04-14T18:52:36Z","slug":{"_type":"slug","current":"beauty"},"title":"Beauty","id":"-bacdcadb-ac42-59f7-b9f7-02e01a65c6a8","children":[],"internal":{"type":"SanityProjectTag","contentDigest":"4f4da0dfd98dc3a05fb3b892d355fa04","owner":"gatsby-source-sanity","counter":558},"parent":null},{"_id":"a719c049-45f5-43a3-a311-a75cf46688e8","_type":"projectTag","_rev":"Q4Cda7zuVaNbmRhCdkQAFo","_createdAt":"2021-04-14T05:17:53Z","_updatedAt":"2021-06-10T19:26:25Z","slug":{"_type":"slug","current":"experiential"},"title":"Experiential","id":"-68c08bf9-4947-5955-934d-fda6b87090ba","children":[],"internal":{"type":"SanityProjectTag","contentDigest":"03cc705a3becee3dd891617ebfb0889f","owner":"gatsby-source-sanity","counter":544},"parent":null}],"tagsInput":[{"label":"Beauty","value":{"_createdAt":"2021-04-14T18:52:36Z","_id":"cb6244f8-a2df-415e-ba5f-6023ad7ea729","_rev":"oBhmhuXT2DnVo2ZNcHBwQN","_type":"projectTag","_updatedAt":"2021-04-14T18:52:36Z","slug":{"_type":"slug","current":"beauty"},"title":"Beauty"}},{"label":"Experience","value":{"_createdAt":"2021-04-14T05:17:53Z","_id":"a719c049-45f5-43a3-a311-a75cf46688e8","_rev":"SPjpIOp9ONZ2AeL29cL1EQ","_type":"projectTag","_updatedAt":"2021-04-14T05:17:53Z","slug":{"_type":"slug","current":"experience"},"title":"Experience"}}]},"title":"Macy’s “Beauty on Display”","whatWeDidTags":{"_type":"projectTags","tags":[{"_id":"b1227137-481d-476e-989f-c9955fd6361a","_type":"projectTag","_rev":"kek7rzGDR8DuYB9ayR06wh","_createdAt":"2021-04-14T05:19:39Z","_updatedAt":"2021-06-10T19:28:10Z","slug":{"_type":"slug","current":"e-commerce-photography"},"title":"E-commerce Photography","id":"-20f59c21-8c90-5eeb-bf30-fd1da9098a0c","children":[],"internal":{"type":"SanityProjectTag","contentDigest":"0afd989ddba3e448accb7f61310316b2","owner":"gatsby-source-sanity","counter":3377},"parent":null}],"tagsInput":[{"label":"Photography","value":{"_createdAt":"2021-04-14T05:19:39Z","_id":"b1227137-481d-476e-989f-c9955fd6361a","_rev":"SPjpIOp9ONZ2AeL29cL73U","_type":"projectTag","_updatedAt":"2021-04-14T05:19:39Z","slug":{"_type":"slug","current":"photography"},"title":"Photography"}}]}}}},"nextProject":{"content":{"main":{"title":"Omorovicza","slug":{"current":"omorovicza"},"indexThumbnail":{"asset":{"_id":"image-6949a3be05bd2d62aff138de79095d12b016df69-840x840-jpg"}}}}},"previousProject":{"content":{"main":{"title":"Macy’s “The Vault”","slug":{"current":"macys-the-vault"},"indexThumbnail":{"asset":{"_id":"image-49c947bcd61a21bdd7359f5e11d2de70c5775bf5-1000x1290-jpg"}}}}},"relatedProjects":{"edges":[{"node":{"content":{"main":{"title":"OUAI","slug":{"current":"ouai-2"},"indexThumbnail":{"asset":{"_id":"image-999758408870a76d7138e8cf990e6a358a43851a-1250x1250-jpg"}}}}}},{"node":{"content":{"main":{"title":"Bobbi Brown","slug":{"current":"bobbi-brown"},"indexThumbnail":{"asset":{"_id":"image-d2bb7d1c2737fe50da6eaf0f9e4164d9b0133c7d-845x1245-jpg"}}}}}},{"node":{"content":{"main":{"title":"Sephora","slug":{"current":"sephora"},"indexThumbnail":{"asset":{"_id":"image-f6f4663196677dfddfc135432b1cbe77094412f6-830x1118-jpg"}}}}}},{"node":{"content":{"main":{"title":"Revlon","slug":{"current":"revlon"},"indexThumbnail":{"asset":{"_id":"image-64d84c9be8f5501f9865139158811445f7e915c3-1065x1333-jpg"}}}}}},{"node":{"content":{"main":{"title":"Dr. Jart","slug":{"current":"dr-jart"},"indexThumbnail":{"asset":{"_id":"image-4f195b17d02c8acdfdb9d72d74024056eace6d50-869x1159-jpg"}}}}}}]}},"pageContext":{"id":"-eb25b049-b29d-5829-9e34-4af037eda855","nextProjectId":"-7e789660-143d-58fe-ab49-eabe59209159","previousProjectId":"-92f2eed7-ee89-5089-9c92-88760b3c51a2","relatedProjectIds":["-4333a452-6003-5c8a-86cc-80cb2f5357e4","-01f9c1ea-bcef-577a-a7d9-ca82d835bd5c","-1adeeef5-9335-5fb9-8704-4e1f829b83ea","-93a06b81-c486-52e5-82f6-c41856cb8c8b","-b9fc05a0-ad99-5235-9dce-87e2bf8c9dd3"]}},"staticQueryHashes":["380326685","4265022156","428988115","883161659"]}